Led end-to-end 0→1 product design for multiple high-impact internal platforms including Trip Trade (pilot scheduling marketplace) and Pharos (network planning optimization). Translated complex operational workflows and data-heavy systems into intuitive, scalable experiences that balanced immediate usability wins with long-term platform strategy. Delivered measurable outcomes across products, including 30–45% reductions in task completion time, SUS scores of 89, and strong adoption across pilot and operations groups.
Senior designer on the account summary personalization experience for high-net-worth banking clients managing 15‐20+ accounts. Drove discovery to uncover the true causes of cognitive overload and poor account visibility, reframing vague customer feedback into a clear problem statement centered on control, prioritization, and mental models. Partnered with researchers to test solutions through multiple rounds of usability testing, improving task completion to 100% and reducing navigation friction by 43%.
Led 0→1 design of complex enterprise products within EY's Global Tax Platform, serving 100K+ users worldwide. Regularly partnered with product and engineering to identify systemic UX issues and translate them into scalable, reusable solutions. Integrated AI-assisted tools and analytics into internal platforms to improve insight discovery, onboarding, and task efficiency, resulting in 25% workflow efficiency gains and 35% faster onboarding.
Designed and implemented a modernized Access advertising platform by standardizing interaction patterns and simplifying client workflows for self-service campaign management. Evolved enterprise design system and validated patterns through testing, driving a 50% decrease in development costs. Ensured a consistent experience by translating user research insights into actionable design solutions that improved customer engagement.